Sports Performance

Sport is a universal language that speaks across the board to weekend warriors, enthusiastic fun runners, eager beginners focusing on their first race, dedicated team players, devoted fanatics or committed social supporters. Everyone can regale or associate stories and analogies that describe their mental highs and lows of training, racing or watching sport whether it’s a 5km race, IRONMAN triathlon or vital team final.

"To break through your performance; you need to break through your psychology"  

Tim Ferris


Sports’ coaching gained precedence in the 1960s and has grown to be a multi-million dollar industry. Lessons learnt from sports psychology and practical experiences can easily be integrated into the business environment and personal life. 

Anna-Marie places 1st lady & 14th overall in 1st Edition Half Marathon des Sables Fuerteventura, September 2017

Coaching Lessons from Sports to Business

  • Goal setting (outcome, performance & process)

  • Focus on performance measures

  • Clear visible success or failure

  • Competitive environment


  • Motivation

  • Imagery

  • Performance anxiety control (thought-control, task-focus, emotional-control & behavourial strategies)

  • Deliberate practice in training

  • Self-confidence

Specific Coaching Topics

Adopted from Mastering Coaching by Max Landsberg (2015)

Anna-Marie holds the Coaching in Running Fitness qualification through England Athletics and has worked in partnership with a qualified and experienced sports coach over the last six years (and continues to do so!) which has undeniably improved her performance. Further details of her international ultra running career and recent sporting achievements can be found HERE.

She discovered her knowledge and experience from training as a running coach and being coached in a sporting capacity massively supported and enhanced her professional performance coaching. For example, the core concepts of accountability; goal setting and motivation from the sports arena can be easily transferred into the work environment and personal circumstances. Anna-Marie has shared her endurance training and racing story on various podcasts such as Talk Ultra, Tough Girl, Zestology and The Running Stories. Check out the Media page for further details - link HERE

Looking for your next sports challenge? 

Does the world of triathlon appeal? Whether you’re a self-confessed novice, looking to up the distance or take the next step to “go long” the support of an IRONMAN Certified Coach will guarantee peak performance. Ben Psaila is an IRONMAN Certified Coach and is an associate with REACH FOR MORE. Learn more about his coaching style and endurance career HERE

Healthy Body = Healthy Mind


Lifestyle factors such as sleep, nutrition and stress management are intricately linked to sporting peak performance and are meticulously managed by high-level athletes. These areas are often neglected or overlooked in our chaotic 21st century lifestyles then adversely impact on our mental agility and ability to reach peak performance in business or life. Anna-Marie works with a range of qualified nutritionists and wellbeing professionals to ensure the whole body is aligned to achieve peak performance.  Contact  Anna-Marie to find out more HERE

How will you REACH FOR MORE today?

Performance Coaching
A-N Coaching
Anna-Marie Sports Performance
Ben Sports Performance
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© 2019 by Anna-Marie Watson

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+44 7711 366712