A reason or reasons for acting or behaving in a particular way.


A settled way of thinking or feeling about something.
Oxford English Dictionary

Personal analysis profile tools are an excellent starting point for performance coaching. The Inventory of Work Attitudes and Motivators (iWAM®) is an online self-assessment profile tool that identifies an individual’s unconscious key motivational and attitudes towards work and tasks within work. These motivational and attitudinal patterns are powerful influencers on personality, emotions, competencies, behaviour and a major component in predicting performance levels in given contexts.

iWAM® identifies and measures motivational, attitudes, decision-making, communication, time management and organisational drivers that is different to the standard psychometric tests such as MBTI® or eDISC® which focus on behaviour. Find out more about eDISC® HERE.
The iWAM® spiral graph ranks the 48 different meta-programs for based on Neuro-Linguistic Programming cognitive-behavioural patterns for an individual
Information from the online iWAM® profile tool are consolidated into a comprehensive management report that includes descriptions of individual motivational and attitudinal preferences and development areas evaluated against 48 Neuro-Linguistic Programming (NLP) cognitive-behavioural thinking styles or “meta-program” patterns (see spiral graph opposite). These patterns are compared against a selected local cultural group e.g. UK, Middle East, Australia etc. and the language that can be used to motivate them identified (see Section 1: iWAM® Motivating Language below).
Everyone has the ability to behave against their natural motivational and attitudinal patterns in a given context, but it takes a lot more energy. It's important to note iWAM® preferences and development areas are not linked to an individual’s ability.
The main benefits are discovered during a facilitated coaching session working with a professionally iWAM® accredited coach. Information is deconstructed through powerful questions to promote clarity on work-based opportunities, areas for development, current stressors and ensures the performance coaching process is transformational and improves performance. 
iWAM® can be used to support individuals in the following areas: career development and progression, career transition, business development, communication skills, team work, self-awareness, transformational change 
iWAM® can be used to support organiations at the individual, pair or team level in the following areas: recruitment, training, team building, professional development, communications skills, coaching, change management, conflict resolution, and cultural change. 
The following companies have integrated iWAM® into their coaching processes: Toyota, BOC Gas, BMW, Fox Sports, XstrataCoal, Ford Motor Company, Lincoln Industrial, Dutch Police Force.
"When I began exploring the use of iWAM with Anna-Marie I was predominately interested in discovering more about my natural tendancies within the work environment in order to shape future career development.
By the end of the experience I learnt so much more
I was surprised to see how easily the results could be transposed into my career, relationships and personal life, and I feel excited by the possibilities that these new insights will give me.
Sarah, Research Fellow, Newcastle
iWAM Logo

The iWAM® profile tools evaluates motivational and attitudes towards work whereas in comparison eDISC® focuses at behaviour level. Compare how the eDISC® and iWAM® profile tools will meet your requirements in this download HERE. Be in touch in find out more HERE

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