top of page






Performance coaching is an ongoing conversations facilitating transformational change and fostering success in every aspect of your life. Positive psychology, expert performance, mindfulness, experiential learning, neuroscience, NLP and sports psychology are combined to support the examination of your values and beliefs, help you to develop new strategies, maximise your resources and set new goals. Our performance coaching process moves through four stages using a diverse range of tools and is individually adapted to personal preferences and learning styles to encourage active conversation. 

“The secret of getting ahead is getting started”

Agatha Christie

Reach For More.
Communications skills
Team relationships
Change and transition
Conflict resolution
Behaviour change
"Stuck in a rut"
Productivity and performance
Career decisions
Emotional awareness



Reach For More.
Business Organisations


Management and team-building training

Communications skills and conflict resolution

Organisational management


Talent recognition 

Performance management

Productivity and performance

Task allocation

Project planning

Customer service


Conflict Resolution

Career Succession Planning

Anna-Marie is an accredited coach with the largest professional global association for coaching International Coach Federation (ICF). The ICF is committed to maintaining and promoting excellence and expects all accredited coaches to adhere to the elements and principles of ethical conduct: to be competent and integrate ICF Core Competencies effectively in their work. Further information can be found here.

Individuals and companies who work with Anna-Marie embark on a journey to change their professional and personal lives to become more successful. Performance coaching has supported individuals and companies in a wide range of areas that are mutually supportive, intrinsically linked and ultimately affect performance. 


The first step in performance coaching is writing a simple message, sending a text or making a phone call. This single action sets in motion a series of events that will make powerful changes to your life. 
Our initial taster conversation provides a space to discuss individual or business opportunities, challenges and desired outcomes from performance coaching. This open and honest two-way discussion helps identify our styles, similarities and differences that will indicate whether the right connection resonates and form the basis of a successful professional working relationship together.  
A successful and strong performance coaching partnership is built upon mutual trust, proactive engagement and open communication. Performance coaching involves an element of financial, temporal and emotional commitment that both parties acknowledge and respect. 

"People do not achieve the pinnacle of their performance alone. High performers have supportive relationships, whether with a coach, a teacher, a mentor, a friend, a boss, or another type of person"

George Kohlrieser, Care to Dare

The success of our performance coaching partnership is measured through the achievement of various internal and external milestones. These can be external indicators and/or internal indicators of success can be linked together.
During our first scheduled coaching conversation together, we will discuss possible outcomes and formulate workable options for you to select. It is important to choose meaningful and relevant indicators for your current situation. These indicators will facilitate your ability to evaluate your return on investment from our work together and the success of your desired outcomes.



Reach For More.

External Indicators

External indicators are generally quantifiable, observable and can be influenced by the client.

Examples of external indicators are:

  • Achievement of coaching goals established at the start of the coaching process

  • Increased income or revenue

  • Promotion at work

  • Positive performance feedback from colleagues, manager, customers, family or friends dependent on area of focus

Reach For More.

Internal indicators are more subjective, qualitative and personal.

Examples of internal indicators are: 
  • Self-scoring or self-validating mechanisms 
  • Changes in self-awareness of perception
  • Increased confidence
  • Shift in emotional state

Internal Indicators


At first glance, a performance coaching session may look and sound like an everyday conversation. However, this cursory observation overlooks the deep dialogue created between both participants, and the powerful combination of active listening, exploration and talking.


These discovery-based, focused conversations are created through the timely integration of powerful questions, constructive framing of observations and consistent feedback to elicit positive responses. The eDISC® behaviour and iWAM® motivator tools provide objective information which can be used to enhance self-awareness and interaction with others can also be added to the performance coaching process. Find out more here.

“A good coach doesn’t solve your problems for you” Art Markman

The coach and client have different responsibilities and contributions to uphold within the performance coaching partnership. These guidelines are adapted from International Coach Federation (ICF) guidelines and summarised below. It is definitely worth a moment of reflection to consider whether you have the commitment and desire to engage fully with the performance coaching process now! Learn more about how coaching is right for you with the ICF's 'Feeling Stuck' decision framework.  
Reach For More.
Coach Responsibilities

Offer ongoing, objective observations and assessments to help you develop self-awareness and awareness of others


Display active listening to develop a well-rounded picture of your circumstances 


Helps you to explore possibilities and implement thoughtful planning and decision-making


Champions opportunities and potential, encouraging stretch and challenge


Commensurate with personal strengths and aspirations


Fosters shifts in thinking that reveal fresh perspectives


Challenges blind spots to illuminate new possibilities and supports the creation of alternative scenarios


Maintains professional boundaries in the coaching relationship, including confidentiality, and adheres to the ICF coaching profession's Code of Ethics. 

Reach For More.
Client Responsibilities
Creates the coaching agenda based on personally meaningful coaching goals 
Uses assessment and observations to enhance self-awareness and awareness of others
Envisions personal and/or organizational success 
Assumes full responsibility for personal decisions and actions 
Takes courageous action in alignment with personal goals and aspirations 
Engages big-picture thinking and problem-solving skills 
Takes the tools, concepts, models and theories provided by the coach and engages in effective forward actions
Challenges existing attitudes, beliefs and behaviour that do not serve goals 
Take decisive actions, however uncomfortable and in spite of personal insecurities, to reach for the extraordinary
Coaching reaches beyond our time together, and is dependent on your active engagement and motivation to integrate your discoveries and learning in different areas your life.
Between scheduled sessions, you may be designated tasks which support the successful achievement of your overall desired outcome. These action points are specifically tailored to every individual client, and might include an element of research, reflection on a new idea or perspective, and/or integration of new behaviours. 


Our coaching sessions are carried out in an environment where you feel entirely comfortable and safe; where you can be totally open and honest with yourself about your purpose, vision and goals. This could be at your favourite cafe, a walk in the countryside, at a local business centre via Skype or by phone. Learn more about the option to take the coaching conversation outdoors - here
The duration of the performance coaching process depends on an individual's or teams' needs and preferences. Clients are kindly requested to commit to a minimum of four sessions to support change. 
bottom of page