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Anna-Marie has a diverse range of experience gained from over eighteen years working with high performing individuals and teams across four continents. She served in the British Army for nine years deploying on three operational tours and worked in a range of challenging environments. From icy snow holes in northern Norway to the heat and sand of the desert in Central Asia her thirst for knowledge, meticulous eye for detail and positive “can-do” attitude has formed the basis for Anna-Marie’s success. 
Anna-Marie initially developed valuable coaching experience from her successful military career, and then further advanced her knowledge working on a variety of international multi-cultural learning and development projects. Anna-Marie has designed and delivered leadership based training packages for the Chartered Institute of Personnel and Development (CIPD), Abu Dhabi Government, TUI Travel and ENI. Recent UK based public and private sector coaching clients include: ustwo, H2H Performance, Waves Training Solutions and the Foreign and Commonwealth Office.
 
She is an Professional Certified Coach (PCC) with the International Coach Federation (ICF) and is one of the co-leaders for the Executive and Leadership Coaching Community. She was also actively involved in the establishment of the inaugural Dubai and Saudi Arabia ICF Regional Chapters. Anna-Marie currently co-hosts the International Coach Federation Executive and Leadership Coaching Community of Practice. There are quarterly webinars organised to support ongoing professional development and the LinkedIn Group provides a space to share ideas. There are currently over five thousand members and if you're interested in finding out more HERE
 
Anna-Marie is a self-certified learning junkie who loves to soak up knowledge from across a range of disciplines to support her coaching clients. She devours books, journal articles and avidly listens into a range of podcasts to keep up to date with latest research. She actively contributes thought pieces to both the coaching and endurance world being interviewed for a range of podcasts and writing articles around coaching, the benefits of taking coaching conversations outdoors and a multi dimensional approach to human performance.
 
Check out the media page for her latest articles HERE.  

Qualifications

 
Post Graduate Certificate in Coaching (Merit) from the University of Derby, United Kingdom
Certificate in Coaching Supervision, Oxford Brookes University, United Kingdom
Accredited Analytic-Network (A-Nc) System™ Coach
Accredited multiple Brain Integration Techniques (mBIT) Coach
Extended DISC® Behaviour Profile Tool
Inventory of Work Attitudes and Motivation iWAM® Profile Tool
Certified Neuro-Linguistic Master Practitioner
Certified Practitioner of Time Line Therapy
Masters in Teaching from the University of Sydney, Australia
Advanced Diploma in Nutrition from The Royal Society for the Promotion of Health
Energy Freedom Techniques - Level One (Association for Advancement of Meridian Energy Techniques)
Mental Health First Aid Certificate
Coaching in Running Fitness (CiRF) England Athletics
Reach for More Performance Coaching
Reach for More Performance Coaching
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Professional Associations

Associate Certified Coach (PCC) and member of International Coach Federation (ICF) since 2011
 
Professional Member, Association of Neuro-Linguistic Programmers (ANLP) since 2011
 
Associate Member, Chartered Institute of Personnel Development (CIPD) since 2001
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Sports Performance

Anna-Marie is an elite endurance athlete who constantly pushes her own mental and physical boundaries through the participation in extreme events across the disciplines of ultra running and long distance triathlon.
 
She regularly achieves podium positions and her most notable successes include winning the first edition Oman by UTMB which has been branded the "Beast from the Middle East" in 2018. She also placed 7th lady and in the top 100 finishers in the Ultra Tour de Mont Blanc in 2017. This 170km trail race has 10,000m of vertical ascent (and descent!) takes the average hiker 10 days to complete whereas Anna-Marie finished in 28 hrs 32 mins.
 
Read more about her running adventures in her latest Explore Discover Race blog series HERE.
Alongside her corporate work Anna-Marie supports youth development projects as a qualified Expedition Leader heading up expeditions to remote environments for World Challenge and the Duke of Edinburgh Scheme with recent expeditions to Morocco, Nepal and closer to home within the UK.
 
The basic concept of "Walking & Talking" coaching developed from observations of transformational change during trekking expeditions in Nepal and the UK. The combined change of physical environment and kinesthetic action provides an alternate perspective and encourages shifts within clients. Discover more about this unique addition to the performance coaching process HERE
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mBIT Coaching
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© 2019 by Anna-Marie Watson

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+44 7711 366712