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Anna-Marie has a diverse range of experience gained from over twenty-two years working with high-performing individuals and teams across four continents. She served in the British Army for nine years, deploying on three operational tours, and worked in a range of challenging environments. From icy snow-holes in northern Norway to the heat and sand of the desert in Central Asia her curiosity at the world, desire to support others, and positive “can-do” attitude have formed the basis for her success. 
Passng out at RMA Sandhust in August 2001
Anna-Marie initially developed valuable coaching experience from her successful military career, and then further developed her knowledge through working on a variety of international multi-cultural learning and development projects. She has designed and delivered leadership-based training packages for the Chartered Institute of Personnel and Development (CIPD), Abu Dhabi Government, TUI Travel and ENI. Recent UK-based public and private sector coaching clients include: Hintsa, ustwo and the Foreign and Commonwealth Office.
A Professional Certified Coach (PCC) through the International Coach Federation (ICF) and former co-leader for the Executive and Leadership Coaching Community (2018-2020), she was also actively involved in the establishment of the inaugural Dubai and Saudi Arabia ICF Regional Chapters. A self-certified learning junkie, Anna-Marie loves to soak up knowledge from across a range of disciplines to support her coaching clients. She devours books and journal articles and avidly listens into a range of podcasts to keep up to date with the latest research. She actively contributes thought pieces to both the coaching and endurance worlds, and it regularly interviewed  in podcasts, articles, radio shows and more to raise awareness of coaching, particularly the benefits of taking coaching conversations outdoors, and a multi-dimensional approach to human performance.

Anna-Marie is on a mission to encourage other coaches to take their practice outdoors. She has co-written chapters on ‘Outdoor Eco-coaching’ for ’The Coaches Handbook’, ‘Succeeding as a Coach’, co-presents the podcast ‘Coaching Outdoors’ and has spoken at the International Coach Federation (ICF) UK Chapter Annual Conference (2018 and 2019), Henley Business School Behavioural Change and Coaching Masters programme (2018), British Army Education and Training Services (2019), ICF Global Converge (2019), British Psychological Society (2020), London Coaching Group (2020) and CIPD People Library (2021),
 co-hosts the 'Coaching Outdoors' podcast - link
here - and contributed to ‘The Coaches Handbook’ and ‘Succeeding as a Coach’ on eco-coaching. Anna-Marie has been recognised as one of the Top Performance Coaches by Coach Foundation.
Check out our media page for her latest articles and podcast interviews here.  


Post Graduate Certificate in Coaching (Merit) from the University of Derby, United Kingdom

Certificate in Coaching Supervision, Oxford Brookes University, United Kingdom

Accredited Analytic-Network (A-Nc) System™ Coach

Accredited multiple Brain Integration Techniques (mBIT) Coach

Extended DISC® Behaviour Profile Tool

Inventory of Work Attitudes and Motivation iWAM® Profile Tool

Certified Neuro-Linguistic Master Practitioner

Certified Practitioner of Time Line Therapy

Masters in Teaching from the University of Sydney, Australia

Level 7 Certificate in Leadership and Management, Institute of Leadership and Management

Advanced Diploma in Nutrition from The Royal Society for the Promotion of Health

Mental Health First Aid Certificate

Coaching in Running Fitness (CiRF) England Athletics

Traditional Yoga Association Foundation Course

Energy Freedom Techniques - Level One (Association for Advancement of Meridian Energy Techniques)

Shoden - First Degree Original Usui Reiki
Reach for More Performance Coaching
Reach for More Performance Coaching
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Professional Associations

Associate Certified Coach (PCC) and member of the International Coach Federation (ICF) since 2011
Professional Member, Association of Neuro-Linguistic Programmers (ANLP) since 2011
Associate Member, Chartered Institute of Personnel Development (CIPD) since 2001

Nominated 'Top Performance Coach' by Coach Foundation 2022


Sports Performance

Anna-Marie is an elite endurance athlete, constantly pushing her own mental and physical boundaries through participating in extreme events across the disciplines of ultra running and long distance triathlon.
She regularly achieves podium positions, and her most notable successes include winning the first edition Oman by UTMB - branded the "Beast from the Middle East" in 2018. She also placed 7th lady and in the top 100 finishers in the Ultra Tour de Mont Blanc in 2017. This 170km trail race has 10,000m of vertical ascent (and descent!) takes the average hiker 10 days to complete, whereas Anna-Marie finished in 28 hrs 32 mins.
Read more about her running adventures in her latest Explore Discover Race blog series here.
Alongside her corporate work, Anna-Marie has supported youth development projects as a qualified Expedition Leader, heading up expeditions to remote environments for World Challenge and the Duke of Edinburgh's Award. Recent expeditions have gone as far as  to Morocco and Nepal, while other stay closer to home within the UK.
Anna-Maris is a strong advocate for taking coaching conversations outdoors and developed the initial concept from her observations of transformational change during trekking expeditions in Nepal and the UK. The combination of moving whilst being immersed in nature opens new perspectives, and encourages shifts in thinking within clients. Discover more about how this approach can be integrated into the performance coaching process here
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